Website title
The <title> tag is required in all
HTML documents and it defines the title of the documents. This tag displays the
page title in browsers toolbar and in the search-engine results (SERPs). It
also provides a title for the page when it is added to favorites. A descriptive
<title> tag is important in helping search engines determine your web
page's relevancy for certain keywords. Most search engines will truncate titles
to 70 characters.
Website description
The Meta description tag is meant to be
a short and accurate summary of your page contents. This description can affect
your search engine rankings and can also show up directly in search engine
results (and affect whether or not the user clicks through to your site). Most
search engines will truncate Meta descriptions to 160 characters.
Most Common Keywords Test
Check the most common keywords & their usage
(number of times used) on your web page. It appears that you can further
optimize the density of your keywords. Various sources indicate that a safe
keyword density should range between 2-4% for your targeted keywords.
Keyword Usage
This describes if your most common keywords are used
in your page title and meta-description. Which helps search engines properly
identify the topic of your page?
<h1> Headings Status
This indicates if any H1 headings are used in your
page. H1 headings are HTML tags than can help emphasize important topics and
keywords within a page.
<h2> Headings Status
This indicates if any H2 headings are used in your
page. H2 headings can be helpful for describing the sub-topics of a page.
Robots.txt Test
Search engines send out tiny programs called spiders
or robots to search your site and bring information back so that your pages can
be indexed in the search results and found by web users. If there are files and
directories you do not want indexed by search engines, you can use the
"robots.txt" file to define where the robots should not go.
These files are very simple text files that are
placed on the root folder of your website: http://seoataffordable.blogspot.in/robots.txt.
There are two important considerations when using "robots.txt":
- the "robots.txt" file is a publicly
available file, so anyone can see what sections of your server you don't want
robots to use;
- robots can ignore your "robots.txt",
especially malware robots that scan the web for security vulnerabilities;
Sitemap Test
This test checks if your website is using a
"sitemap" file: sitemap.xml, sitemap.xml.gz or sitemapindex.xml.
Sitemaps are an easy way for webmasters to inform
search engines about pages on their sites that are available for crawling. In
its simplest form, a sitemap is an XML file that lists URLs for a site along
with additional metadata about each URL (when it was last updated, how often it
usually changes, and how important it is, relative to other URLs in the site)
so that search engines can more intelligently crawl the site. You may want to confirm that you've submitted your sitemap to Google and that it
is correctly formatted.
Favicon Test and Validator
Check if your site is using and correctly
implementing a favicon.
Favicons are small icons that appear in your
browser's URL navigation bar. They are also saved next to your URL's title when
bookmarking that page. They can help brand your site and make it easy for users
to navigate to your site among a list of bookmarks.
URL SEO Friendly Test
Check if your website URL and all links from inside
are SEO friendly
Google Analytics Test
Check if your website is connected with google
analytics in order to get detailed statistics about your website's traffic and
traffic sources.
Underscores in Links Test
Check your URL and in-page URLs for underscore
characters. The general advice is to use hyphens or dashes (-) rather than
underscores (_). Google treats hyphens as separators between words in a URL –
unlike underscores.
Image Alt Test
Check all images from your webpage for alt
attributes. If an image cannot be displayed (wrong src, slow connection, etc),
the alt attribute provides alternative information. Using keywords and
human-readable captions in the alt attributes is a good SEO practice because
search engines cannot realy see the images. For images with a decorative role
(bullets, round corners, etc) you are advised to use an empty alt or a CSS
background image.
SERVER AND SECURITY
URL Canonicalization Test
Test your site for potential URL canonicalization
issues. Canonicalization describes how a site can use slightly different URLs
for the same page (for example, if http://www.example.com and
http://example.com displays the same page but do not resolve to the same URL).
If this happens, search engines may be unsure as to which URL is the correct
one to index.